Ritnika Nayan- CD Baby Sunil Khanna- Songdew Vivek Raina- Believe Music
of helping Indie artists in India . CD Baby along with its sister companies like Songtrust , Adrev , Dashgo , Fuga , and more will continue to work strongly in India to help artists and labels monetize their music ." Thanks to the spirit of the artists , the vibe of the market remain largely positive : " music will recover and bounce back , it may take a little bit of time , but if we use this time efficiently , we will come out stronger at the end ." says Ritnika Nayan , head of India for CD Baby .
She also throws a very interesting observation on the industry : " I think this pandemic has given us an opportunity to re-shape what we want our industry to look like . In the past , there were systems in place where artists won ’ t get advances and they had to chase after their payments . I feel once gigs start again , we need to band together as a community and set some rules in place , that everyone can adhere to ."
Horus is a startling example of how a brand can pull up the philosophies it stands by ; through their innovative approaches , thanks to their pedigree in technology . Horus had never ignored the end-user experiences and have always focussed on adding more features to their bouquet of services . Malini shares a cool scoop on this : " Some curated partnerships have led to exciting opportunities for Indian artists such as the Liverpool Soundcity showcase , Gramaphone listening sessions , and more . So , I would say that we are just getting started and there is a lot more to look forward to ."
It is great that so many brands have come together for helping with a revival of the market . Since indie artists are always on the hunt for better distribution possibilities of their music , brands like Songdew . com and Songdew Tv look forward to helping them monetize their music through various avenues . Songdew provides opportunities like music video broadcasts through major satellite outlets , this really helps in jumping the queue and getting the due ' exposure '. Sunil Khanna the Founder of Songdew boasts : " Songdew TV is today the largest platform for indie music . It showcases the best of indie music and now reaches 200 + M HHs . All the new music is promoted aggressively on the channel to help artists reach to every corner of the country through their music ."
His resounding optimism is refreshing as he reminds us that the " Future of Music in India is Indie Music ", and further cautions , " the challenge is whether the music distributed is being " promoted " enough . Are we doing something substantial to promote the music which artists can ' t do themselves ? Songdew . com provides various digital tools to create buzz and provide additional content to artists to engage with their fans on social media . We have also tied up with some of the leading FM Radio channels to promote indie music ."
Thanks to the relentless zeal of promoting raw talents from the vast talent pool of an untapped market that many like Songdew TV is looking at an aggressive plan of action after the pandemic is over . " We do see ourselves getting into other countries sometimes next year . We have seen distribution increasing by more than 1000 % in the last year . We will continue to enhance programming and increase distribution to ensure that indie music does not remain niche music . It has the potential to become mass music and with the help of all our initiatives , we would do our bit to see it reaches its well-deserved place ." Khanna signs off .
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