Activities Planned for the Virtual Edition
Believe in Music Week will feature a mix of comprehensive programming and professional ed-ucation — all designed to elevate the innovation and inspiration found across the industry . The event has three major elements . The marketplace is designed to bring together buyers and sellers from around the globe . Believe in Music TV features programming to educate , connect and inspire . Training showcases educational sessions to navigate the ‘ now ’ and prepare for the ‘ next .’
What can audiences look forward to ?
The marketplace will feature several components highlighting innovative brands , the latest products and curated showcases . Featuring leading organizations across the music , pro audio and sound landscape , the highly interactive marketplace will provide a connection point for buyers , sellers and media to connect across the world . Discover your new best-seller through our AI-powered matchmaking and recommendation software .
Believe in Music Week will feature three channels of exciting , must-see programming , includ-ing some of the best education and entertainment you ’ ve come to expect from The NAMM Show , along with new content to inspire and connect our global communities .
Believe TV will feature the heart of our industry , showcasing the power of music education , exciting performances , and NAMM ’ s live studio updates with opening sessions and events broadcasted to a global audience .
Gear TV will be like walking the NAMM Show floor , showcasing the latest brand innovations and stories .
Artist TV will bring celebrity power and insights to the event , featuring live music , artist ap-pearances and interviews to engage music enthusiasts worldwide .
The online experience will also offer 150-plus professional development and training sessions for all sectors of the music products , pro audio and entertainment technology industries , and NAMM Foundation education for music educators and administrators , nonprofit professionals , and college-aged students and faculty , among others . Featured on the Believe in Music plat-form and free to all registrants , professionals will have access to the strategies and tools to further their businesses and careers by connecting with top thought leaders to meet challenges and thrive in any climate .
Believe in Music Week will offer four main tracks for music products , pro audio and entertain-ment technology professionals : business , audio production and music technology , entertain-ment technology , and artists . Each day of education , Thursday , January 20 , and Friday , January 21 , will kick off with an opening “ big picture ” session featuring industry VIPs , artists and influ-encers , and NAMM President and CEO Joe Lamond , with perspectives of what to expect in the year ahead .
Challenges faced in putting together an online edition and how you overcame the same
NAMM is now a 120-year-old start-up , as we produce our first digital event . When approaching any new challenge for the first time , you simply don ’ t know what you don ’ t know . As such , we are taking approaching the challenge with an open mindset , listening closely to the needs of our customers , staying agile and prioritising serving our members and our industry , correcting any issues as they may arise . We feel Believe in Music Week will ultimately be the best oppor-tunity for our industry to come together to re-envision our future , as we examine the challeng-es of this global pandemic and the opportunities that will follow this difficult time .
How has the response been so far ?
If there ’ s any one common vision , it ’ s that as a global community , we believe in music . We be-lieve in the future of music and in the future of our industry , and in this moment , we will unite and support music makers around the world . We are grateful that the global music , sound and entertainment technology industry is united in this cause , and is uniting in this moment .
Tom Sumner , President of Yamaha Corporation of America , shares , “ I believe there has never been a more important moment for our industry to gather , to conduct business , to inspire each other , to inspire music makers and to support those in our music family in need . That ’ s why Yamaha is excited to start working on our part of the new event from NAMM , Believe in Music . As an industry , we ’ ve always trusted NAMM to create gatherings that are safe , provide a con-ducive business environment and produce those surprise moments that we talk about years after the event . While I wish I could see you in person , I look forward to seeing you at Believe in Music .”
“ NAMM is and always has been about helping people make connections , advocacy for music and musicians , and bringing people together from around the globe ,” says Shure ’ s Abby Kaplan , vice president of global retail sales . “ Shure stands by NAMM in pursuit to continue that effort . Perhaps , this year , those connections will be even more important as we in the pro audio and live sound segment work at getting back to having live events and concerts . Certainly , we ’ ll miss seeing all of our retailers , distributors and friends in person , but we ’ re excited about ways we can deploy an equally compelling experience this year and into the future … This creates a new opportunity for all of us to work together , rebuild and come back better than ever .”
To learn more and register visit attend . believeinmusic . tv .
Will there be a physical show in 2022 ?
While we are excited to bring the world a new digital event and feel that an online offering will be part of connecting our industry going forward , we are also excited to getting back to producing live , in-person events and look forward to welcoming the global industry back to Southern California and The 2022 NAMM Show , January 20 – 23 , 2022 .
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