TELL US SOMETHING ABOUT THIS PROJECT ? WHAT WAS THE CONCEPT
BEHIND ITS DESIGN INCEPTION ?
DHRUV : “ DYNASTY DECOLAM " is a 600 sq . feet Hardware Showroom in Bharuch ,
Gujarat . As a Designer we don ’ t want to a stereotypical hardware store but were looking for space , which incoming 10 years or so – can still be in the race , but without making any drastic structural changes . Our ambition was to create a unique experience in an innovation environment that put the sports light on the all over display area without compromising on functionality .
The design concept was inspired by the core functionality of space . Being a hardware store & Exposed Stone Display , we trend to keep it raw but alluring . We drew on the concept of raw and contrasted that with the appealing elements of metal , Stone and wood . The design approach was driven by an aspiration to create an easy transition , sequential display , and appealing ambiance which can comprise maximum products . Most of the retail hardware stores lose their purpose and design , somewhere in the race of displaying more products .
( below ) Dynasty Decolam , Bharuch , Gujarat by Karya Design Studio
Photographer : The Art See Lens
WHAT WAS YOUR FAVORITE DESIGN ELEMENT ASSOCIATED WITH THIS PROJECT ?
DHRUV : When we visited the location , the first thing we noticed was its height limitation . It had as 16 inch beam drop that gave as a clear height of 8.3 feet . We were dealing with space which was 30-foot-long linear rectangle with almost lintel level clear height . Textured arches in all over showroom and the Exposed stone display area wall are our favourite elements of the project , the light weight MDf constructed arches add softness to the space and demarcate the varied zones without boxing them in . The Cloudy finished complements the gray tone of the furniture and are the perfect neutral match for the bright accents . Micro concreting is done on flooring which rightly blends in Beige & Grey exposed texture of ceiling and wall gives a subtle backdrop to all elements and products .
84 | September - October 2021 Edition // Design Essentia // DE INDIA