Talking about the collaboration , Amrish Kumar , ( Director and Creative Director Ritu Kumar ) said ,
“ We ’ re thrilled to announce our first collaboration for Ritu Kumar Home with the iconic architect and interior designer , Ashiesh Shah , marking the beginning of a very exciting year ahead for the brand . Through this range , we ’ ve explored the contemporizing of craftsmanship and offered a modern take of the region ’ s cultural heritage . We hope to continuously recognize the pulse of the consumer and offer the finest and choicest collections .”
// images ; // above ( from left ); Ashiesh Shah and Amrish Kumar
// below ; The COCHIN COLLECTION ( from left ) 1 . Brass Cochin Kansa Jug & Glass 2 . Green Cochin Plate 3 . Brass Cochin Kansa Thali
check out full collection at www . ritukumar . com / in / m / cochin-collection
Ashiesh Shah , ( Principal and Founder , Atelier Ashiesh Shah ), added ;
" After two years of intense research and brainstorming , we are excited to launch our very first collaboration with Ritu Kumar Home . We view this convergence as a precedent to many more multidisciplinary collaborations infusing our thought process at Atelier Ashiesh Shah for a seamlessly synchronised pairing . Drawing inspiration from traditional Indian fashion , the collections are truly a celebration of the rich cultural and architectural diversity presented with a contemporary flair serving as a platform for textile and design to blend into one another ."
// DE Products / Lets Talk Design
20 | November - December 2021 Edition // Design Essentia // DE INDIA
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