DCN January 2017 | Page 30

connectivity

CONNECTIVITY IS KING

With the realm of data centre analytics in the midst of a growth spurt , Darren Watkins , managing director of Virtus Data Centres , discusses why connectivity is more critical than ever .

It is fair to say that Big Data is a big deal . IDC says that the Big Data business analytics market will hit $ 203bn by 2020 – a growth driven by the availability of data , a new generation of technology and a cultural shift towards data driven decision making . But Big Data is useless without the ability to access , process and analyse the masses of information that is out there . And as we consume and connect more and more geographically dispersed devices and clouds our appetite for network connectivity and bandwidth becomes even stronger . This is why connectivity is king . Connectivity between the data , the data centre and public clouds is critical if companies are to make Big Data meaningful .

The result is that connectivity is critical to the complete data centre solution , so providers have been rethinking their business models , from offering space and power to a new model of bandwidth , resilience and a range of connectivity options .
But what should businesses look for in their data centre providers if they are to truly take advantage of Big Data and digital strategies ?
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