centre of attention
Knowledge Is Power
Do analytics equal intelligence? Cameron Jones, principal product manager at
Blue Medora talks business intelligence in the age of predictive analytics.
A
ccording to a recent
Gartner report, the fastest
growing segment of the
business intelligence (BI)
market is analytics. The
firm predicts that by 2018, more
than half of large organisations
globally will compete using
advanced analytics and
proprietary algorithms.
12 | August 2017
Analytics simultaneously
drives business transformation
and interrupts the digital age,
becoming core to businesses today.
But what will analytics look like in
the future, and what impact will
this have on BI?
The more data a business
has, the smarter it can become,
and this intelligence led search
for competitive advantage, is
prompting businesses to collect
more and more data. For many,
a logical step is to formalise this
approach and develop IT Operations
Analytics (ITOA) functions to deliver
the insight they need.
But many analytics projects
neglect back-end ITOA and focus
primarily on the front-end of the