DAZZLING SEPT 2013 | 页面 2

EATING-BREAKFAST=BETTER GRADES

The store layout. Items that you regularly buy – your bread and your milk – tend to

be sprinkled around the store, so that you need to pass many other tempting goodies to

complete your shopping. Don't be tempted.

• Feeling hungry? Delicious food smells regularly waft through a store. Of course, when you’re hungry, you buy more food. Don't be tempted.

• Eye-level isn’t the best level. The most profitable stock is placed at eye-level - and profitable goods for stores tend not to be the best

deals for shoppers, so they make you ‘look high and low for something’ cheaper. Don't be tricked.

• Not all sales giVE "SAVING!’ While grapes and other attractive products may be placed near

the front of a store to buy you in with a so called bargain – the same signage and displays will be used elsewhere to promote another price for the same product. The word ‘discount or sale’ make us feel good, yet the reduction may be pennies, and

other substitute products still hidden on the shelf for less. Don't be tricked.

• Spot the sweets and magazines by the till. These are expensive buys, so putting them

near the till gives the store one last attempt to grab your cash. Don't be tricked.

Everything about supermarket stores – everything you can smell, see and hear – is geared towards

making you spend. Over the years they’ve tactics like these to get your money.

This is what you’re up against, everywhere you spend! Be aware of it and you automatically

start to]save the money you would otherwise lose.

You can ask yourself "Who's gaining from em buying this product, the producer, me or the supermarket?

Buy next week's issue when we analyse Lesson 6 about how to save.

DAZZLING MONEY GUIDE:

WEEK 5 - LESSON 5

Learn how to beat the supermaket tricks.

Don't be tricked by there expensive marketing.

Change the way you and

your family shop.

BENEFITS OF BREAKFAST

"According to many experts, eating breakfast can have a beneficial influence on school performance. One study found that children who ate a healthy breakfast had higher energy levels and better learning ability than similar students who did not eat breakfast. Another study found that eating breakfast before exams can increase your exam grade.