Data Driven Avanade Issue 4 | Seite 9

““Formula One pushes the
boundaries of productivity. Between
one race and another the team will
make a number of changes to the
car. Not only design changes, but
manufacturing changes that then
have to be flown across the world,”
says Stewart, who is a consultant
to Lotus F1 Team’ ownersGenii
Capital. “In Brazil, the final race, we
had new parts on the car. Why
were we busting our gut so late
in the season? Because we found
another advantage, tiny fractions of
a second that could impact on Lotus
F1 Team’s final position in the all
important championship standings.”
And this is where Avanade come
in, lending their expertise to
raise the team’s game, to use
their knowledge and experience

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to improve processes and data
analysis and find these incremental
improvements that make a racewinning car. It used to be just down
to the driver and a handful of
mechanics in Jackie’s racing days, in
the late 1960s and early 70s, now it’s
about “large teams of great minds,
often young, collaborating and
communicating to maximize the
potential of the car through their
understanding and use of high-tech
tools.
Avanade’s technology trade off
with Lotus F1 Team means that the
team gets to make the best use of
its resources and, at the same time,
Avanade’s software developers are
working in the most challenging
and fulfilling environment, which
will result in better products. In

addition, by having its name on the
car, Avanade draws attention to
itself and is able to tell prospective
customers what it is it actually
does and how its services can
benefit other businesses. It can
bring guests to the races and to
the factory in Enstone and see how
it’s contributing. Jackie adds: “To
be able to show how your product
is helping an F1 team win races is
inspiring and influential, for this is
the most high profile technological
shop window in the world. It’s great
for the integrity of the product. It
earns Avanade respect.”
“If you can make a difference in
Formula One, everything else is a
piece of cake.”