Data Driven Avanade Issue 3 | Page 6

Data Driven Issue 03

2014:

THE REVOLUTION IS NOW

A RE-DESIGNED
FORMULA
ALL BUSINESSES ARE CHALLENGED TO
INNOVATE AT A TIME OF UNPRECEDENTED
COMPETITIVE PRESSURES AND MARKET
OPPORTUNITIES. INDUSTRY TRENDS
– SUCH AS MOBILITY, CLOUD, BIG
DATA AND SOCIAL NETWORKING – ARE
CONVERGING AND CHANGING THE WAY
WORK GETS DONE. THIS IS FORCING
RAPID IT TRANSFORMATION, AND OFTEN
A COMPLETE REDESIGN OF BUSINESS
MODELS AND PROCESSES.

And Lotus F1 Team is no different, preparing for unprecedented
changes next year, as Formula One’s technical rulebook has been
re-written. Re-designed chassis, different engines, more powerful
hybrid systems, greater fuel efficiency and aerodynamic changes
mean that more than 90 percent of what’s on and inside the cars
that hit the track in Melbourne next March, for the opening round
of the world championship, will be new. What’s more, the cars’
Electronic Control Units – the black box of an F1 car – will be
eight times bigger, which equals even more data to process.
There are just five weeks at the start of the year for testing, to
iron out any creases. No one wants to be left behind, so everyone
needs to be on their game.

06

Throughout 2013, Lotus F1 Team has been tasked with building
two entirely different cars: the current car that we have seen on
track this season, refined race-by-race, and the 2014 single seater
that complies to a completely different set of rules.
With no testing until January, and then a very limited timeframe
until the first race, it’s essential that the team has a fast and
reliable car straight out of the box. To do that, the team needs
to be faultlessly productive during the design, manufacturing and
testing processes and, crucially, analyze all the data that comes
out of these processes quickly and accurately and make the best
possible decisions based on what it finds.
In addition to having to design and manufacture an all-new car,
powered by a 1.6 liter turbocharged V6 engine as opposed to the
current 2.4 liter normally-aspirated V8, and packing Kinetic Energy
Recovery Systems that are twice as powerful as the current hybrid
systems, the teams also need to reconsider race strategies due
to different performance characteristics, including a 35 percent
reduction in fuel consumption. >

THE FORMULA ONE TECHNICAL RULEBOOK HAS
BEEN RE-WRITTEN AND LOTUS F1 TEAM HAVE
TO GEAR UP TO PREPARE FOR UNPRECEDENTED
CHANGES NEXT YEAR.
With no on-track testing permitted until the new year and then a very
limited timeframe until the first race, the team needs to be faultlessly
productive during the design, manufacturing and testing processes.
Discover how Avanade is helping to process big data and create
an integrated flow of information that the team’s decision makers –
designers, engineers, strategists – can act upon – to ensure delivery
of success in a year of unprecedented change.

BUSINESS PROBLEM

DRIVERS CHAMPIONSHIP

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