Data Driven Avanade Issue 3 | Page 2

Data Driven Issue 03

CONTENTS

FOREWORD

EVERY TEAM IS
UNDER PRESSURE TO
GET THE MOST OUT OF
WHAT THEY’VE GOT
02

THE 2013 FORMULA ONE® WORLD
CHAMPIONSHIP IS NOW REACHING ITS
END GAME, AND THE PARTNERSHIP
BETWEEN LOTUS F1 TEAM AND AVANADE
HAS PROVED HIGHLY EFFECTIVE IN
MANAGING THE EXTREME PACE OF
DEVELOPMENT AND MAXIMIZING
THE TEAM’S POTENTIAL ON RACE
DAY. BUT IT IS NEXT YEAR THAT THE
PARTNERSHIP WILL REALLY BE PUT TO
THE TEST, AS DRAMATIC REGULATION
CHANGES MEAN THAT EVERY TEAM IS
UNDER PRESSURE TO GET THE MOST
OUT OF WHAT THEY’VE GOT, MAKE THE
RIGHT DECISIONS AGAINST AN EVER
TICKING CLOCK, AND REACT QUICKLY
TO EVERY SINGLE CHALLENGE.

© 2013 Avanade Inc. All Rights Reserved.

We see this in business in general:
competitive environments change,
industry regulations change, and
Avanade is there to help its clients
make the best use of technology,
meet their business challenges
and achieve results. For this
reason, 2014 is going to be an
exciting opportunity to show what
Avanade can bring to the party.
With Formula One cars changing so
comprehensively between this year
and next there’s a lot of weight on
the shoulders of Avanade’s software
engineers to deliver the best possible
performance.
In addition to the design challenges,
the Electronic Control Units that
act as the brains of F1 cars will be
eight times bigger next year, which
means the teams will have much
more data at their disposal – which
is both a benefit and a challenge,
and Avanade’s software will help
them to process it and make better
decisions based upon it in a more
streamlined fashion. With just five
weeks between the first winter

test in January and the first race in
Melbourne in March, the heat is on
to overcome any major issues with
the car, invent solutions, design it,
manufacture it and test it, so careful
planning is extremely key.
Due to the all-new performance
characteristics of the cars, there
will be a heavy impact on strategy
and this will be crucial to success
on track above all else. The types
of data and how it is presented
to the engineers will change too.
It is this challenge that Lotus F1
Team and Avanade are taking on
together, to redefine those systems.
In this third issue of Data Driven we
will look at the seismic changes that
will affect 2014 and the importance
of data analysis in meeting
businesses’ performance goals.
This is very much in the spirit
of Formula One – facing a new
challenge, figuring out the best
options, and driving to realize
results.