Data Driven Issue 02
AVANADE’S OWN RESEARCH SHOWED SIX IN 10 EMPLOYEES
NOW BRING THEIR CONSUMER DEVICES TO WORK.
FOCUS IN:
BUSINESS
PRACTICES
WORK REDESIGNED – AT 200MPH
Performance requires more than just technology. While
science and engineering drive Lotus F1 Team, enabling
them to construct and manage faster racing cars, it’s
how they use these resources and others in smart and
efficient ways that wins the magnums of champagne on
the rostrum; and, perhaps more saliently, makes them
successful in business as well as sport.
With such huge goal-oriented pressure, almost
unbelievable time-to-market requirements, nonnegotiable rules and regulations, and financial
realities, Formula One teams are extreme examples of
businesses at the sharp end. Yet, the same underlying
principles - addressing changing customer needs, shifts
in the competitive landscape, regulatory changes or
reduced budgets - affect millions of other enterprises.
The key in any challenging environment, not least
in Formula One, is to be able to do more with less.
Together, Lotus F1 Team and Avanade reviewed existing
critical work streams for ways to improve productivity
without adding more processes, people or technology to
the mix. For any business, efficiencies don’t really need
to be created – they need to be found.
10
For some businesses today – from airlines, to grocery
stores to banks – enterprise mobility and the rise
of “Bring Your Own Device” is a great example of this.
A growing number of employees are bringing their
personal devices into the workplace and using them
for business purposes. In fact, Avanade’s own research
showed six in 10 employees now bring their consumer
devices to work. Organizations have an opportunity to
harness those devices to enable greater productivity,
collaboration and information sharing – but they have
to recognize consumer devices as an opportunity for
efficiency, not a threat or risk.
With 19 races a season, crews communicating between
the race track and their factory, and two cars lapping at
incredible speeds, you don’t get more mobile than F1.
Added to that, this is a 24/7 culture where you’re always
on call and rarely off the clock. No one gets to the
pinnacle of world motorsport with a 9-to-5 philosophy.
New mobile technologies like tablets are driving
fundamental changes in how work gets done. The
most progressive businesses are building entirely new
processes to better empower their people and tap into