Data Driven Avanade Issue 1 | Page 2

Data Driven Issue 01 CONTENTS FOREWORD: HOLIDAY READING IMAGINE A BUSINESS WHERE YOUR PERFORMANCE REPORTS ARE PUBLISHED EVERY FORTNIGHT. WHERE HALF A BILLION PEOPLE TUNE IN TO WATCH YOUR ANNUAL GENERAL MEETING, WHICH OCCURS NOT ONCE BUT 19 TIMES A YEAR. WHERE A TENTHOF-A-SECOND CAN MEAN THE DIFFERENCE OF TENS OF MILLIONS OF DOLLARS. 02