Data Driven Avanade Issue 1 | Page 3

This is Formula One racing; a business as much as a sport, where the pressure is at boiling point, where speed and efficiency are critical, and where technology and communications are key to winning world championships. Avanade and Lotus F1 Team have joined forces with the aim of becoming more efficient, more on the pulse, more analytical and, above all, faster: in the design office, in manufacturing, in the aero labs and, ultimately, on the race track where it matters most. In the first edition of this new monthly magazine, which goes behind the scenes to show how Avanade and Lotus F1 Team are working together, we look at Formula One’s summer shutdown. For two weeks each August, Lotus F1 Team’s factory in Enstone, England, usually a buzzing hive of activity, becomes quiet and motionless – save for the IT staff still working in the background to maintain and update the team’s IT systems. Every team is in the same situation, forced to down tools for 14 days, and the challenge is to pick up where they left off on their return, revved up ready for the next grand prix. We will look at how Avanade has helped by providing the team with better scheduling tools to ensure that straight after the last race, before the shutdown, the team was already prepped to battle in Belgium. In addition, we look at how SharePoint has revolutionized the working lives of personnel throughout the team, as it has with Avanade customers in other industries. And we’ll look back at the last two grand prix, debriefed by Lotus F1 Team’s technical chief, and ahead to Monza and Singapore. HERE’S HOPING FOR STRONG RESULTS AS ALWAYS. TECHNOLOGY AND COMMUNICATIONS ARE KEY TO WINNING WORLD CHAMPIONSHIPS © 2013 Avanade Inc. All Rights Reserved.