Organic SEO
Paid SEO
Organic SEO is the process of
naturally gaining higher rankings
on Google through chosen industry
relevant search words.
For campaigns such as Google
Adwords or Bing PPC, your
company quite literally pays per
click it receives.
To a search engine, gaining a
healthy variety of websites linking
back to your company works in the
same way as a recommendation.
By investing a certain amount of
money, your page ad is positioned
at the top of the results page when
your keyword definition is met.
Organic methods:
It then remains there until your
investment runs out.
For example, if you invest £15
and are charged £1/click, the ad
will remain for 15 clicks and you
receive 15 guaranteed hits to your
website.
•
Link building
•
Guest posting
•
Website content
•
On-site blogging
•
Social media
This type of paid campaign is
therefore only value for money if
these clicks can be converted into
enquiries.
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