Dallas 2017 Official Show Directory! Dallas Official Show Directory

TISH SUTTON A117 PAULA HUTCHINSON room A115 OUT WITH THE OLD! IN WITH THE NEW! IF THE SALON WALLS COULD TALK Sunday : 10:00AM - 11:00AM Sunday : 1:00PM - 2:00PM Monday : 1:00PM - 2:00PM Have you built your brand and now it needs a change? Rebranding a company’s goals, message, and culture is can sometimes be difficult. A successful campaign requires more than a revamped logo. It demands a vision that inspires customers, investors, and others to see the company in a new light. Through savvy marketing and better quality control, some salons discovered new ways to revive their brands and in some cases, made them stronger than ever. Join in on this class to learn the secrets to re-branding your salon. • Introduction and Overview of Class • Definition of Branding • Do and Don’t of Re-Branding • 10 Secrets to Rebranding This year, Paula J. Hutchinson is back with a fresh and exciting class based off her upcoming book, If the Salon Walls Could Talk. This class features visual presentations, demonstrations and interactions to keep a class motivated. Every type of learner should walk away with the following: • BETTER COMMUNICATION WITH A CLIENT • FRESH IDEAS FOR SALON IMPROVEMENT • HOW TO DEMONSTRATE SIMPLE BUT PROPER TECHNIQUES FOR THE MAXIMUM PROFIT This class will make a person fall in love with the industry all over again. The utmost level of professionalism is waiting to be had in this class. Let your salon investment speak volumes for you. SOCIAL MEDIA SECRETS FOR THE BUSY STYLIST AMY CARTER room a115 Sunday : 2:30PM - 3:30PM • Introduction and Overview of Class • Why is Social Media So Important? • Difference in the type of Social Media • How to Structure your Social Media Life 10 SALON MARKETING STRATEGIES TO FIT ANY BUDGET Monday : 10:00AM - 11:00AM The key for any new business today is finding the most effective way to attract and retain customers. Many start-up businesses however, see marketing as an expensive exercise that offers a low return on investment. As a result, marketing is often moved down the priority list or treated as an afterthought. In reality, effective and efficient marketing can be one of the best investments you can make to grow your business. There are many low-cost and no cost marketing techniques that can generate great results. Join in and learn the how to get started with little investment. MONEY MAKER: HOW TO SKYROCKET YOUR INCOME Sunday : 2:30PM - 3:30PM •Easy steps to higher tickets •Double profits in days •Keep what’s yours through better budgeting REV UP YOUR REVENUE: THREE STEPS TO MORE CLIENTS, MORE REFERRALS, & MORE MONEY Sunday : 4:00PM - 5:00PM •Keep your clients—and their friends—coming back for more •Marketing tips to keep your chairs full and the scissors flying •Double your ticket with Retail Therapy MORE MONEY NOW: MULTIPLY YOUR PROFITS IN HALF THE TIME Monday : 2:30PM - 3:30PM •Double profits in three steps •Turn a regular paycheck into a reason to celebrate •Take the fear out of finances and work less • Introduction and Overview of Class • Structure and Proper Marketing Planning • How to Strategically Budget Your Investments • How to Create a budget DEMETRIA GILKEY room a130 COLORFUL CONVERSATIONS Sunday : 4:00PM - 5:00PM Monday : 2:30PM - 3:30PM This exciting presentation touches on the topics of dealing with difficult customers, firing customers, and handling bad reviews. It is a must see in our industry! Students will leave feeling more confident to handle uncomfortable situations, reduce stress, and take control of their business. IMAGE is EVERYTHING 27 lo Are you looking to market your beauty or hair salon on social media? Or are you not getting the results you want and need a boost? Social Media is great ways to engage with your current and potential customers, spread more awareness about your services, and create brand loyalty among customers by reinforcing what makes your salon unique. With the increasing use of social media in every industry, it’s crucial that businesses know how to connect with customers and use social media platforms. Come learn the powerful techniques to triple your salon clientele.

Dallas 2017 Official Show Directory! Dallas Official Show Directory | Page 27