Dairyland Peach Sections Business Profile 2019 | Page 10

Dairyland Peach Business Profile 2019, Page 10
Farm-Rite Equipment finds a
place in Long Prairie
Farm-Rite Equipment, Inc. has found an ideal spot
for its newest location, just four short miles south of
Long Prairie on Highway 71. Owners Tim and Tom Cox
of Dassel purchased the former Long Prairie Machin-
ery business in March of this year. They operate three
other stores in Dassel, Willmar and St. Cloud. The com-
pany was established more than 40 years ago in Dassel.
“When the former owners here retired, only one em-
ployee retired with them. All the other employees stayed
on after the purchase,” said new general manager Dean
Schreiner. Schreiner lives in Sauk Rapids and is getting
to know the people and the area around Long Prairie.
When it comes to compact equipment needs, Farm-
Rite stocks inventory from trusted brands like Bobcat,
Stihl, Simplicity, Midsota Manufacturing of Avon, Fell-
ing Trailers of Sauk Centre and Towmaster Trailers of
Litchfield.
“We are a full-line Bobcat dealer with excavators,
track machines, mini track loaders and all attachments
— for sales and service,” Schreiner said.
As stated on the Farm-Rite website, employees are
dedicated to giving customers red-carpet service on a
daily basis, to maintain its current success as central
Minnesota’s largest Bobcat dealer.
Although Farm-Rite was not previously a dealer for
Stihl or Simplicity, the advantages of maintaining those
product lines for Long Prairie area customers was ap-
parent.
Farm-Rite recently announced that Stihl has part-
nered with the American Green Zone Alliance to build
awareness of the many benefits of battery-electric equip-
ment in professional applications.
Farm-Rite has maintained the high level of service
that area residents are used to at this location. The store
Farm-Rite Equipment, Inc. operates at the former Long Prairie Machinery location, four miles south of
Long Prairie. Ownership changed in March, with Tim and Tom Cox of Dassel purchasing the business as their
fourth location. Farm-Rite stocks trusted brands like Bobcat, Stihl, Simplicity, Midsota Manufacturing, Felling
Trailers and Towmaster Trailers. Pictured are (from left): James Karnes, Duane Harlow, Dean Schreiner, Joe
Bleninger and Ben Jager.
offers service calls, pick-up and delivery. There is also
service loaner equipment available when needed.
“We know that you can’t always get the machine into
our shop. That’s why we offer pick-up and delivery with
the ability to winch equipment on if needed,” Schreiner
said. “We also offer on-site repair with fully-stocked ser-
vice trucks to get your equipment up and running as
quickly as possible.”
It’s a Farm-Rite goal to carry a large stock of filters,
tires, tracks, fluids and more for all brands it carries. If
for some reason a store doesn’t have what a customer
is looking for at a particular location, they will track it
down.
“We try to keep a full inventory of parts in stock for
all product lines,” said Schreiner. “And having a store as
close as St. Cloud, we can get parts in by the next day.”
Rental service is something new that is now avail-
able in Long Prairie. For serving the whole spectrum of
needs from the homeowner all the way to the large com-
mercial customer, the rental department will be built
up to include skid-steer loaders, compact track loaders,
mini track loaders, mini excavators, versahandlers and
attachments.
“We plan to offer full-service rental,” Schreiner said.
“We want to grow in whatever ways we need to in the
Long Prairie area.”
The goal of Farm-Rite Equipment is to provide su-
perior customer service for valued customers with its
professional sales team, highly-skilled technicians and
knowledgeable counter staff.
“It is our goal to make you a customer for life when
you first call or walk in the door,” is the company motto.
Long Prairie store hours are Monday thru Friday, 7
a.m. to 5 p.m. and 7 a.m. to noon, Saturday. For more
information, call [phone] or visit www.farmrite-
equip.com. The store address is 19612 US Highway 71,
Long Prairie.
19612 US 71 • Long Prairie, MN
320-732-3715
Farm-Rite stocks trusted brands like Bobcat, Stihl,
Simplicity, Midsota Manufacturing, Felling Trailers
and Towmaster Trailers.
DASSEL
888.679.4857
WILLMAR
877.484.3211
ST. CLOUD
844.262.2281
LONG PRAIRIE
866.514.0982