Dabira Magazine Dabira Magazine_2019 | Page 40

Inspiring Words To Women Entrepreneurs It's important to know why you are doing what you are doing. I believe focus is very key. There's a quote on my door at home that says "build a fortress around your focus". It's very easy to get distracted so be deliberate about guarding your focus. Also you must keep learning. Once you identify what you want to do, continue to hone your skills so that you can remain relevant, and so that you can grow. Hone your business skills, your interpersonal skills, and also for creative, hone your creative skills. Abimbola Osunkunle is a Nigerian, with over 10 years experience as an entrepreneur. Cornucopia can be reached by email: [email protected] ASY SOLAR Co- Founder: Nthabiseng Mosia Location: Sierra Leone Business: Solar Energy Easy Solar Ltd is a Sierra Leone based social venture, that makes clean energy affordable to those off-the-grid by offering solar-powered devices on a “rent-to-own” financing structure, enabled by embedded Pay-As-You-Go technology and mobile money. Sales and payments are tracked in real-time on an online platform, allowing for the creation of credit scores and remote customer support. As a last mile distributor, Easy Solar reaches customers underserved by the grid through an extensive network of community-based agents, making clean energy both affordable and accessible. What Is The Inspiration Behind Easy Solar? Born in Ghana and raised in South Africa, I am a Pan-African at heart who is passionate about building homegrown solutions to the continent’s most pressing development 41 Dabira Magazine challenges. I was cognizant from a young age about the centrality electricity has in daily life as South Africa's national grid would occasionally go down in my home, leaving my family and I scrounging around in the dark. While I’ve been fortunate enough to enjoy mostly decent electricity services, I've also become acutely aware, through my travels around the continent, that many Africans (in fact two-thirds) lack access to electricity and are still using toxic, expensive achieve by switching to our products. On the entry level product alone, a small lantern, customers can expect to save $280 over the product’s lifetime, while a basic solar home system with light, mobile and radio charging capacity can offer lifetime savings of more $900. Households can either reinvest this income into more life-improving devices or redirect it into investments in education, improved nutrition or entrepreneurial endeavors. "While I’ve been fortunate enough to enjoy mostly decent electricity services, I've also become acutely aware, through my travels around the continent, that many Africans (in fact two- thirds) lack access to electricity and are still using toxic, expensive lighting alternatives." Inspiring Words To Women Entrepreneurs Never apologize for wanting to seat at the table and pursuing your dreams. Courage and perseverance in entrepreneurship are everything. It's not going to be easy and that's not necessarily because you're a woman, that's because entrepreneurship is not for the fainthearted. Being a woman can make it harder, and that means you have to a doubly thick skin. Nthabiseng Mosia is a Sierra Leone entrepreneur, finding affordable clean solar energy solutions for Africa through solar technology. Easy Solar can be reached by email; [email protected] lighting alternatives. These influences inspired me to pursue a Masters in Energy Finance and Policy at Columbia University in 2014, where I met my co-founders and subsequently started the company. What Makes Your Brand Unique From Other Competing Brand? Easy Solar’s value proposition is built on the savings households and small businesses can Back to Contents