Step Two is about the strategic alignment of
your business. After you have found a niche
and have researched your consumer group
you need to consider how you are going to
implement the business idea in a way making you unique.
You might believe that once you have
found your niche your success is secured.
However, the business world is extremely fast to change and adapt. Where
yesterday you did not have any competitors today you certainly will have some.
Tomorrow more. Finding a new niche
gives a strategic advantage for a while
but in order to keep your market position you need to create value for your
consumers that cannot be copied.
Business Core
Strengths
SWOT
Threat
Weaknesses
Opportunities
Poss
age,
core
tenc
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