This comes to remind us that the stakeholder
map is dynamic and requires our focused attention.
up. You should define the necessary and the
optimal levels of stakeholder management and
assign actions.
Stakeholder policy must be proactive.
In practice you will be listing stakeholder targeted activities.
Some of them should merely be control
and re-mapping activities which should
be scheduled according to the dynamics
of your branch and your company.
There is no recommended time span
when it comes to monitoring and remapping as different industries have very
specific stakeholder dynamics which
should be your basic navigation tool.
On the other hand, big companies need
to take into account the fact that their
publicity changes stakeholder dynamics
and usually accelerates it.
Stakeholder Management
Strategy
A stakeholder strategy appropriate in
most cases is to monitor stakeholder
power and interest and act in accordance
with observations (see picture).
It is a fact that most companies find it
most difficult to correctly map interest
and power levels, especially when a company has many stakeholder groups.
Stakeholder mapping is though the most
important element of a successful stakeholder strategy. Basically, a strategy
based on wrongly mapped stakeholders
will in the best possible case be useless.
After initially mapping your stakeholders you
will have to develop a stakeholder management
strategy.
To do so you have to work from the bottom line
Therefore it might be a good idea to seek
professional help with stakeholder mapping and management.
Turn the page to learn more about stakeholder
management strategies.
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