You are probably thinking that as a growing
business you need 100% focus dedicated 100% of
the time to growth. But it is this flexibility that can
help you find a new and better way to reach your
audience. Why, because you are thinking
differently and possibly more creatively by
thinking this way. How would you establish this
kind of approach in your business?
6. Look for ideas everywhere. I love this one!
Google believes that great ideas can be found
anywhere and they look for them everywhere.
Open your doors wide and see just what might
happen. Read, paint, walk or go to museums.
Whenever you can get out of your office and away
from your desk. It is in these spaces and moments
you can ignite an idea that will have you running
with excitement to test your new thoughts.
7. Use data, not opinions. Today you can readily
gather data from your efforts and slice/dice and
mine it for clues as to how your message is
reaching and impacting your marketing efforts.
8. Focus on users, not competition. If your
competitors are copying you it means that you are
the one establishing where business is going and
growing. But the most important place for you to
focus your energy and time is on your customer.
Make that the key point of your business and
marketing efforts. You customers will get it and
love you for it!
Cynthia de Lorenzi is an International Motivational
and
TEDx
Women
Speaker, Google+ and
Social Media Consultant,
Futurist,
Artist,
Photographer, CEO and
Chief Instigator Success
in
the
City
TV.
www.successinthecity.org
6
Strictly Marketing Magazine July/August 2016