June 2017| 107
London to Land’s End Bike Ride
10-14 June
Our toughest event – a brutally tough 4 day
cycling challenge.
Target audience Ex erienced, fit cyclists
for a major challenge in 2017.
looking
Milton Keynes Bike Ride
Saturday 8 July
brand new event featuring on and off-road
routes. The event has been designed to allow us to
be a part of the 50th birthday celebrations for the
town of Milton Keynes – target audience are local
people. There’s a lot of buy in and PR opportunities
with the local council.
South Downs Way Off-Road Bike Ride
Saturday 15 July
ur toughest off-road bike ride. brutal
mile
challenge that tests participants to the limit. Target
audience: Experienced mountain bike enthusiasts
(UK wide).
Target audience ess ex erienced off-road cyclists/
mountain bike beginners – and mountain bike
enthusiasts who live in the local area and are
looking for an enjoyable day out.
London to Paris Bike Ride
Saturday 2 – 4 September
Our version of this famous event. We are the only
charity who organise this event themselves and
as a result all of the money goes directly to our
research, instead of paying contributions to any
tour operators. With so much competition on the
market, the main reason people do this event is to
raise money for and su ort the fight against heart
disease.
As a result we have 3 streams of target audience:
Keen cyclists
People with/likely to have a connection to the
cause
and looking for a way to support/raise money for us
ce workers
take
on together
looking for a challenge they can
Swansea Bike Ride
Sunday 16 July
ur flagshi fundraising event in ales. Catering to
cyclists of all ages and abilities, there are 3 routes
on offer all of which romise a truly en oyable day
out in su ort of the fight against heart disease.
Target audience: People who live in and around
South Wales
South East Coast Off-Road Bike Ride
London to Brighton Off-Road Bike Ride
Saturday 23 September
Europe’s biggest charity mountain bike event.
It’s also the event’s 10th birthday and we’re busy
planning all kinds of fun things around it.
Target audience: Mountain bike enthusiasts, but
with it being such a big event it does appeal to a
wider audience of people looking to try something
new.
Sunday 13 August
ur brand new off-road bike ride. Starting and
finishing in Seaford, it’s a erfect introduction
to mountain bike events, but with an optional
technical section means there’s plenty to entertain
the ex erienced off-road rider. t
miles it’s one
of our shortest off-road events
– but the coastal views mean it is without doubt the
most beautiful
Manchester to Blackpool Night Ride
Saturday 6-7 October
A unique opportunity to cyclie through the night
and finish under the world famous black ool
illuminations, which are left on especially for the
occasion.
Target audience – cyclists form the North.