4 | Cycling World
CUBE is a German bicycle manufacturer that produces many types of bike, but is best
known for its mountain bikes. The company was founded 1993 by the former student
Marcus Pürner, who began with an area of 50 m² in his father’s furniture factory in
Waldershof, Germany. The company has expanded its production area to 20,000 m²
and sells to more than 60 countries all over the world.
German innovation for world class state of the art bikes that are the perfect match for
both professional bikers and amateur enthusiasts – Cube bikes cater to the demand
for cutting-edge high quality bicycles for the connoisseurs. Renowned all over the
globe for their world class mountain bikes, Cube brings its entire range of mountain,
road, hybrid and Cyclocross bikes for the athletes and cycling enthusiasts in India.
For the UK and Ireland, the brand is distributed by Cube Bikes UK in conjunction with
One-Way Bike Industry BV, Cube’s distributor for Holland.
Cube Bikes are manufactured, built and tested in and around the Bavarian Alps and
the factory in Waldershof, Germany. This gives them some of the most demanding
terrain on which to test their products; plenty of mud and lots of fast technical
descents and climbs. There’s no better place to test bikes for the UK and European
markets. They have some of the world’s best terrain on which to decide if a new
product makes the cut.
Cube builds most of their frames in the Far East. They then ship them back to their
Waldershof factory and have guys do all the quality checks, reaming, facing and
assembly. This way they can maintain total control of the finished product to ensure
the highest quality standards are met while remaining strongly competitive.
Cube currently have over 180 models, including spec and colour options. On their
website (Cube.eu), they are divided into six categories: full suspension, hardtail, road,
tour, ‘Woman Like Series’ (WLS) and kids.
To complement this they also have a strong range of parts, clothing and accessories.
With such a vast product portfolio, Cube firmly believes they have the perfect bike for
anyone who walks into a dealership.
If a new retailer would like to stock Cube’s products they must have their own retail
premises open to the public. They run a pre-order system, but also permanently carry
around 4,500 bikes of free stock, although stock does change on a daily basis due
to replenishment from the German factory. A bike could be built in Germany on the
Monday, delivered to our Dutch warehouse on the Wednesday and delivered to a
UK Cube dealer on the Friday. This flexibility allows them to react quickly to dealers’
needs.
If a retailer is interested in stocking Cube, they can telephone 0031 180 441 350 or
send them an e-mail to: [email protected] who will then arrange a meeting. For
the UK, there are three account managers on the road and three sales support staff
based in the Rotterdam office.
The growth of Cube across Europe has been overwhelming over recent years, growing
from strength to strength. The quality of the product, product design and test results
are directly related to their performance.
The growth of Cube
across Europe has been
overwhelming over recent
years, growing from strength
to strength. The quality of the
product, product design and
test results are directly related
to their performance.