Cycling World Magazine December 2017 | Page 22

22 | Cycling World You buy them a “Happy Bottom”…. I should elaborate on this. Charlie the Bikemonger is a somewhat eccentric bike shop keeper beside the sea in Dorset. He manufactures a chamois cream called “Happy Bottom Bum Butter” for, well as he describes it, “slapping some on your undercarriage for a happy bottom while cycling”. Charlie continues “It’s actually 100% vegan – we don’t make it out of vegans, as they are awkward to harvest…. But seriously it’s made from vegetable and nut extracts… totally 100% natural ingredients. I mean who wants to slap chemicals on their bum? The main features are that it not only reduces friction, risk of infection, and it’s mildly anaesthetic, but it also smells awesome. What’s more, it’s “Fanny Friendly” and compatible with ladies and their wonderful parts. Available in: • 100g Big Tubs £17.99 • 10G “knobs” £3.50 • Counter top box of 10x big tubs and 16x Knobs And available from Charliethebikemonger.com, and many great local bike shops. Trade enquiries: Ison Distribution 01353 662 662