CWEA Wastewater Professional :: April 2014 March 2014 Volume 2 | Page 42
Advertising | Rates & Schedules
Circulation information
The WASTEWATER PROFESSIONAL is a official publication of the California Water
Environment Association, Inc., a member association of the Water Environment
Federation. Circulation: Over 9,400. We are a non-profit 501(c)(3) educational organization. Since 1928 we have served individuals, agencies and companies involved in
municipal and industrial wastewater engineering, collection, analysis, treatment and
disposal.
Display advertising rates and formats
Ad Size
40
cost per issue
3 times
2 times
1 time
Full page . . . . . $530 . . . . .
Half page . . . . . $295 . . . . .
Quarter page . . $190 . . . . .
Business card . $78 . . . . . .
$560 . . . . . .
$325 . . . . .
$220 . . . . .
na . . . . . . . .
$590 . . .
$355 . . .
$250 . . .
na . . . . .
Size (in inches)
width x depth
7.375 x 10 (non-bleed)
6.875 x 4.25
3.25 x 4.75
3.25 x 1.875 (we will resize to fit)
All Ads are Black and White unless purchased at a special position (details below).
Position information
Advertising position is determined by publisher or at a first-come, first-serve basis
unless a special position (as available) is purchased.
Special positions
Second (inside front) cover: $1950 per issue
Third (inside back) cover:
$1950 per issue
Fourth (outside back) cover: $2310 per issue
Formatting options:
Bleed: No charge for bleed. 1/8” bleed and 1/2” safe area on all four sides.
Inserts: Call for estimate.
Printing specifications
The WASTEWATER PROFESSIONAL is printed offset, trim page 8.5 x 11”; 4-color and
spot color available ob covers only; saddle stitched. Supply halftone screen negative
(150 line screen), right reading emulsion side up, camera-ready art, or velox prints.
Progressive proofs must accompany negatives on 4 color cover ads. Ads supplied on
disc must include all support files, all art must be 300 dpi at full size. No art in Word.
Cancellations
Cancellation of any portion of a contract nullifies all rate and position protection for
the remainder of a schedule. Cancellations are not acceptable after closing dates. All
instructions regarding contracts and/or insertions must be in writing. Cancellations
are subject to short-rates.
Liability
CWEA shall not be liable for any failure to print, publish, or circulate all or any portion of any issue. In consideration of publication of an advertisement, the advertiser
and agency, jointly and severally, agree to indemnify and hold harmless the Association, its officers, agents and employees against expenses and losses resulting from
publication of the advertisement.
General
Advertising must be inserted within 12 months of the first insertion to earn the
frequency discount. Rates are subject to change upon 30 days notice in writing from
publisher. We reserve the right to charge cash in advance. CWEA reserves the right to
reject any advertisement that, in its opinion, does not conform to the standards or
editorial objectives of the publication.
Advertising insertion order form
Copy the form below and return to:
CWEA - Wastewater Professional Ads
7677 Oakport Street #600, Oakland CA 94621
Phone (510)382-7800 x104, Fax (510)382-7810
Email [email protected]
Date:
Advertiser:
Contract Rate:
Insertion Date(s):
Ad Space:
___ 1 time
___ Winter
___ Full Page
___ Quarter Page
___ 2 times
___ 3 times
___ Spring
___ Summer
___ Half Page
___ Professional Card *
Issue date
Insertion order due
$ __________
$ __________
$ __________
Material/copy due
Summer 2014 . . . . August 2014 . . . . . . May 20 . . . . . . . . . . . . . . June 17
Winter 2015 . . . . . . January 2015 . . . . . . October 4 . . . . . . . . . . . . November 8
Spring 2015 . . . . . . April 2015 . . . . . . . . February 3 . . . . . . . . . . . February 20
Agency commissions
15% agency commissions are given only to recognized advertising agencies which
select the media, handle the order within all deadlines, submit all advertising in
camera-ready form, furnish and prepay all transportation charges on all printed
material submitted and assume financial responsibility, plus process prompt payment
under the terms of this rate card. Agency commission will only be paid on invoices
paid within 45 days. No commission paid on production charges, including color
charges.
Wastewater Professional April 2014
Less Agency Commission: **
TOTAL DUE:
Cover date
$ __________
Non-member fee ***
Issuance & closing dates
Ad Cost Each Issue:
Authorized Signature:
Print name:
Title:
Address:
Phone number:
Email:
*
Payment must accompany orders for Professional Card Listing.
All other will be billed.
** 15% commission given only to recognized advertising agencies
*** $148 additional cost for Advertisers who are not CWEA members