CWAC Business plan CWAC Business Plan Mollie Pearson | Page 9

Within this business plan the
order to make donations to charities
researcher will identify the service
as high as possible. This is also
provided by Coffee with a
projected with the cash flow forecast
Conscience and the key functions of
provided. Indicating that Coffee with
the business. Furthermore, the
a Conscience will become instantly
business plan highlights the key
profitable due to funding provided.
objectives and goals of the
Showing the success of the business
business. A new consumer named
being ran tightly with support from
ACTillennials has been identified
funders. Furthermore, the
as Coffee with a
marketing of Coffee
“The ultimate goal with a
Conscience’s core
consumer, because being to spread
Conscience will be
of a new interest in
mostly important.
activism found within awareness of
Therefore, the
new millennials (LSN, social issues and
researcher has
2017) characteristics.
provided a content
raise money for
The business plan
heavy 12-month
also addresses the
timeline of the
local
charities”.
operations within
marketing strategy and
the business, using
a marketing guide. As
low staff, already existing coffee
a charity, it is important to engage
shops and further marketing from
the consumers and give them a
the funders, Love Brum and Visit
talking point in order for Coffee with
Birmingham. Meaning that
a Conscience legacy to last.
overhead costs are kept low in
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