CWAC Business plan CWAC Business Plan Mollie Pearson | Page 61

Sticker Campaign
Anger awareness week (1st De-
cember)- Stickers- “Abuse”
Social Media
Charity posts on social media and
website, Social media posts on
CWAC and website about rights/
stories/ helplines/ charities within
Birmingham.
Charity Elements
Magazine
Fourth magazine edition released.
Charity reveal
Donation appeal- reveal of how
much raised so far- through web-
site and social media.
Advertising
Posters on buses, train station and
billboards.
Nov Dec Jan
Sticker Campaign Sticker Campaign
Movember (Men’s health)- Stickers-
“shameful” Create your own sticker- “It’s on
you” campaign- blank stickers
Social Media
Social Media
Charity posts on social media and
website, Social media posts on
CWAC and website about rights/
stories/ helplines/ charities within
Birmingham. Charity posts on social media and
website, Social media posts on
CWAC and website about rights/
stories/ helplines/ charities within
Birmingham.
Charity Elements Charity Elements
Focus on January blues/depression
Special menu reminder social me-
dia post/ website focus.
Charity reveal
Events
Fourth event- Movember chal-
lenge- Who can grow the longest
beard to raise the most money-
Measurement afternoon and party.
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