CWAC Business plan CWAC Business Plan Mollie Pearson | Page 58

Social Media
Social media posts on CWAC and
website about women’s rights/
stories/ helplines charities within
Birmingham.
Charity Elements
Awareness month/week reveal
Charity reveal
Website Elements
Launch of website
Videos/ online profile, introduc-
tion video on Love Brum and Visit
Birmingham website and social
media.
Advertising
Pre
Social Media Social media launch, Facebook,
Instagram, Twitter, Website, pre-
hype.
Sticker Campaign
International women’s day- Stickers
– “Femininity”.
Charity Elements
Charity reveal, about, why, second
party charity posts on social media
and website
Donation appeal- reveal of how
much raised so far- through web-
site and social media.
Advertsing- posters on buses, train
station and billboards.
Coffee shops reveal.
Feb Mar Apr
Charity Elements
Social Media
Charity reveal
Special menu reveal.
Social media posts inviting con-
sumers to come to the coffee
shops, second party social posts
(visit Birmingham, Love Brum, Cho-
sen charities)
Events
First event- Coffee shops stay open
late to talk about sexual abuse and
violence.
Charities to comes to stores and
speak about these issues.
Sticker Campaign
Stickers campaign- “Have your
say”
Sticker Campaign
Magazine
First Magazine edition released in
stores and online Sexual abuse and sexual violence
awareness month- Stickers – “Ex-
ploitation”
Advertising Social Media
Posters and flyers continue.
CWAC section added to cof-
fee shops websites and posters
instore.
Charity posts on social media and
website, Social media posts on
CWAC and website about rights/
stories/ helplines/ charities within
Birmingham
58