CWAC Business plan CWAC Business Plan Mollie Pearson | Page 44

Indirect
Lastly the charity 38 degrees is an indirect competitor. The charity
invites you to create your own campaign/petition about what
matters to you. Most of the campaigns are on a local scale,
addressing social issues. Members then vote to decide what
campaign to support. This is an indirect competitor to CWAC as it
has similar aims of improving communities, however 38 degrees is
on a national scale and therefore will not directly affect CWAC.
See appendix 10 for 4 p’s competitor analysis.
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