CWAC Business plan CWAC Business Plan Mollie Pearson | Page 25

Target
The target consumer of CWAC is males
and females between the ages of
18-35. This target market is large as almost
anyone could want to help the community
or seek advice for social issues. Too add
to this, the coffee shops where CWAC
will campaign, are in the heart of
Birmingham meaning it is easily accessible
for everyone. The geographic of the target
consumers will be living within
Birmingham, this could be within the cen-
tre or in suburbia.
Consumer
25