CWAC Business plan CWAC Business Plan Mollie Pearson | Page 14

Features
& Functions
1.
2.
3.
Working with five independent coffee shops within Birmingham, they are,
Faculty, Saints Kitchen, Urban Coffee, Kanteen and Quarter Horse. The stores
have been chosen because they are located within Birmingham city centre
and are easily accessible. Consumers will be able to buy CWAC merchandise
within the stops.
Independent coffee shops have been chosen as a promotion technique for a
reason to visit Birmingham. This links to the partnership with Visit
Birmingham. This will invite consumers from further geographical areas to
come to Birmingham.
CWAC will work with Love Brum, who is a local charity and a funder, to
choose charities each quarter. Both Visit Birmingham and Love Brum will
provide initial start-up funding to CWAC.
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