Customer Churn Prediction How to Use Churn Prediction and Analysis to Increa | Page 3

INTRODUCTION
Customer Churn Prediction refers to the rate of customer attrition in
a company or, in simpler terms, in which a particular customer will
stop using your company's products or services.
Examples of when customers churn:
Subscription cancellation
Stop being active for some time
Suspending account
Non-renewal of a contract or service agreement
Decision to shop at another provider (customer acquisition by
another provider)
Customer Churn could happen due to many different reasons and
churn analysis help to identify the cause (and timing) of this churn,
opening up opportunities to implement effective retention
strategies.
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