100 women - eagerly whistling in pink patrol vests - will shape a festive and diverse procession patrol with positive messages on banners and flyers. They will be escorted by 20 styled models of all sizes, stressing that fashion is for everyone. During last winter's fashion week Carmakoma and LMS created great public attention with an unconventional diversity statement catwalk at Copenhagen Central Station. This time they shout even louder to create awareness about their campaign for greater diversity in the fashion industry – an urge for fashion at eye level.
The Danish designer brand Carmakoma and the National Association Against Eating Disorders and Self-harm (LMS) stand together in the fight for more diversified beauty ideals in the fashion industry. As a prelude to the Copenhagen fashion week the two partners will turn the busy streets of Copenhagen into a catwalk to prove that great fashion is for everyone. To mark their message they let loose a colorful and noisy diversity patrol leaving at 3 p.m. on 29th of January.