SAY HELLO TO THE NEW AWCH ANCHOR !
by Stephanie Matlock Allen
The American Women ’ s Club of Hamburg is launching a new logo to represent the group in 2023 and beyond .
Our talented member Julia Neubauer worked on a variety of themes , designs , and variations over the past seven months . She took into careful consideration the advice and wishes of our members , the Communications Committee , a logo review panel , and the AWCH board . We are thrilled with the final version and hope it provides the club with a fresh , new look .
The AWCH board has been working on redesigning the logo over many years . We kick-started the process again in 2022 with a survey in July asking members how they perceive the club . Over and over again , they used these three words in their answers : welcoming , connection , and community .
We set out to create a new logo that spoke to those shared values , and “ the anchor ” fulfills it in the following ways :
Welcoming : The delicate lines , the smooth uplifted curve , and the open sides of the shape are inviting and welcoming to all .
Connection : The anchor provides a sense of strength and permanence , safety and support in unfamiliar waters .
Community : The anchor symbolizes Hamburg , and the stripes symbolize the US and harken back to the club ’ s previous logo and its history as our logo since 1992 .
You will see the new logo on all our digital and printed materials , including the website , newsletter , magazine , and brochures . The board sends a huge thank you to Julia for volunteering her time and consideration to this project !
14 KEEPING CURRENT