Growing and Sustaining Your Club with Technology
Looking for Happiness
AFTERNOON WORKSHOPS
by Ginny Trowman , Heidelberg IWC
This talk was by Jordan Beck Wagner ( AWCH ), who has her own digital marketing business . We learned how to grow and sustain our club membership with technology . It was really informative , and Jordan gave simple tips about using social media to help market your club . Jordan explained how to utilize social media more through Facebook and Instagram , so that we can attract more young members , which is essential for the survival of our clubs .
A good tip was that when you post a picture on social media of an event at a cafe / restaurant , tag the cafe / restaurant and it will be seen by a lot more people that may be interested in joining the club ! She also advised making club websites easier to use and more modern with up-to-date event photos . By using WhatsApp , you can get information to your members in a quick , easy , and efficient way . The new feature WhatsApp Communities is a good way of communicating announcements and events where you can close off replies . Photo copyright was also discussed as an important topic as to whether photos can be posted online or not . It depends on the consent of the individuals and whether the photo is in the public domain .
FAWCO members had the opportunity , from psychologist Anna Sizorina ( AWCH ), to learn about finding happiness within themselves , as compared to how the rest of the world views happiness . This was a fun and interactive presentation , in which we were asked to write down all the words that represented happiness to us . We learned that happiness is experienced in the here and now through communication and connection and what words we associate with happiness . These words and the meaning of happiness can differ between countries . The World Happiness Report , which ranked Finland as being the happiest country , was interesting to see .
Growing and Sustaining Your Club with Technology
Looking for Happiness
PHOTO BY CAROL STRAMETZ
CHRISTINE RHINEY , JUNE WALDENBERGER , AND ANNA SIZORINA ENJOYING THE EVENT .
CURRENTS 29