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the success of the video. Key words are the key
to successful search results.
Pinterest
Chennai
Pinterest offers a unique opportunity to pedorthic providers to target women. Eighty percent
of Pinterest’s 40 million users are women.
Pinterest also boasts high levels of retention
of active members (unlike Twitter). Therefore
the chance to develop long-term relationships
across the life cycle of a family is dramatic.
Pinterest is a great way to promote new shoe
styles, designer AFOs, colorful and unique
shoes, inserts and brace options to younger
moms. Pinterest offers the benefit of posts
being “pinned” much like a Facebook share.
You get the benefit of “secondary” circulation
from a friend. Therefore it approaches the
credibility of word of mouth!
What Will Work Best for My
Practice?
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eos, purchases and advertising. All of these features can occur
without ever leaving the site. Further, the practice can collect
marketing research, address complaints and respond instantly to
customer concerns. Facebook provides the capability to hearing
about concerns of patients immediately and responding quickly
to resolve the problem both on the public post and in a private
message.
YouTube
Who needs TV advertising anymore? You Tube has over a
billion total users, enables you to upload video freely and is
utilized 40% of the time on mobile devices. The key to viewership is successfully developing the interactive links between
YouTube, Facebook, Twitter, etc., to direct traffic to your promotional video. Key words in the title of the video also enhance
The decision of which path to follow in communicating with consumers is complex. There
are many times when budget alone drives and
limits your consideration set. The bargain of
social media strategies appeals to many small
and medium sized practices. Social media
then enables users to add additional features
like advertising, pushing tweets or posts, and
purchase options as the budget allows. Therefore you can engage in social media marketing
with no budget and expand as much possible!
Traditional methods of marketing communication such as advertising and personal selling
still provide pivotal benefits. There is no other
substitute to a face-to-face conversation with
an owner or practitioner. At times it is the only
technique to interact and address serious concerns. Advertising
supports mass appeal and may be necessary to support social
media until a strong presence is established.
For a useful chart that offers a quick comparison of the major
social media options, go to www.pedorthics.org. Remember,
communication is vital to the success of your practice and in
today’s marketplace it is simple and affordable!
[Note: Melodie R. Phillips, will be speaking at the PFA 55th
Annual Symposium and Exhibition in Orlando,Florida October
24-27, 2014 on this topic.]
Current Pedorthics
September/October
2014
33