Current Pedorthics | September-October 2014 | Vol.46, Issue 5 | Page 32

Fall into Marketing and
Spring into Success
Changing Times Require
Changing Strategies
BY MELODIE R. PHILLIPS, PH.D.

30

Pedorthic Footcare Association www.pedorthics.org

Illustration by: ©shutterstock.com/ VKA

T

oday’s healthcare marketplace is fraught with confusion,
delays and uncertainty. Patients are unclear with regard to
what services are covered by insurance and Medicare plans,
what costs are classified as out of pocket, and what are the wait
times for certain products and services. This can quickly turn
to angry and unsatisfied customers. Combine this with provider concerns
relating to lost revenue and customer/patient loss, and many pedorthic
practices are reeling to adjust to the realities of the new healthcare
marketplace.