Vendors have the marketing resources, and
their addition to your marketing can drive
folks into your store. In this case mailers
were to existing customers from our files for
that vendor, but people will share coupons
with friends. There is also the possibility
to use social media outreach to drive existing customers to brick−and−mortar stores.
Online outreach to meet the demand of a
wider range of potential customers who view
for product information mostly. This is how
things go: they first look at manufacturer
sites, second, they look at the more popular
online sites then find a store third…at his
point we need to get them in to our store.
—Ben Nebroski, C.Ped.
So there it is: three seasoned retail professionals with some helpful hints to help your
bottom line, help your vendors, help build a
co