Are Your Suppliers Helping
with Your Marketing?
Jeff Jacobs BOC Ped,
Chris Stanley, C.Ped
& Ben Nebroski C.Ped
We all know that brick-and-mortar retailers are facing some tough
challenges from the internet. That presents an opportunity for the
retailer to do something the online guys can’t: hold an event! Have
you ever attended an online party? Why? Because you can’t have
Illustration adapted from: @iStock.com/sidop
that kind of interaction online. It is the same reason why people
still attend concerts. It is about being there, and that is something
retailers can and should take advantage of. Three of PFA’s longtime members and retailers have contributed some of their recent
experiences that will hopefully get your creative juices flowing, and
get you motivated to do your own event(s).
Current Pedorthics
November/December 2016
39