function and eliminating excess motion that robs the athlete of
optimal performance, the pedorthist has an opportunity to give that
athlete back performance that was unavailable to them without the
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devices. How often have we seen in our practices where an athlete
comes in with a “functional device” that looks identical to the
patient’s device in their everyday shoe, the only difference being
a top cover of vinyl with the word “SPORT” on it? Every time
a patient like that walks into our practices, we have been given
an opportunity to show that person what a pedorthist can do for
them. It creates demand for your product, and creates interest in
pedorthics.
I could go on and on with this topic. It \