Current Pedorthics | May-June 2016 | Vol.48, Issue 3 | Page 9

function and eliminating excess motion that robs the athlete of optimal performance, the pedorthist has an opportunity to give that athlete back performance that was unavailable to them without the 4225 S St. Rt. 159, Suite 1 Glen Carbon, IL 62034 866-798-7463 devices. How often have we seen in our practices where an athlete comes in with a “functional device” that looks identical to the patient’s device in their everyday shoe, the only difference being a top cover of vinyl with the word “SPORT” on it? Every time a patient like that walks into our practices, we have been given an opportunity to show that person what a pedorthist can do for them. It creates demand for your product, and creates interest in pedorthics. I could go on and on with this topic. It \