current

May / June 2012

Volume 44 , Issue 3

12 | Documentation for Smarties

By Dean Mason , C . Ped . Documentation is critical to the profession and your practice and it can save you , should there ever be a challenge to your treatment . Just like in law , if it ’ s not on paper , it doesn ’ t exist .

14 | _CEP A Review of Foot Pain -

A Step Forward for the Pedorthist ( Part 1 )

By Robert G . Smith DPM , MSc . RPh ., C . Ped . Today , foot pain in adults has a significant impact on their health-related quality of life , and as a Pedorthist , you can make a tremendous impact on involving and motivating these patients .

18 | You Want to be the “ Cream of the Crop ”….. Rise to the Top and Get your Website Noticed !

By Kristi Hayes , C . Ped If you ’ re running a business in this day and age , you need to have a website and it can ’ t be just any old website . If you want to rise to the top , you need consider more than just design and information .

22 | The Business of Retail

By Rob Sobel , C . Ped . Flirting with the idea of opening a shoe store ? Before you do , consider the Business Performance Report from last year ’ s PFA Symposium to find out what you need and what it takes to make it in the retail shoe business .

24 | Diabetes Update : Nontraumatic Lower Extremity Amputation

By Current Pedorthics Staff According to the American Diabetes Association , current studies demonstrate a 67 % decline in Nontraumatic Lower Extremity Amputations ( NLEAs ) due to proper foot care and the managing of high-risk feet problems among diabetic patients .

28 | Practice Management : A Perspective of Safety

By Jay Zaffater , C . Ped Many of us are well rooted in safe and proper protocol in our clinics and stores , but sometimes we cut a few corners or forget something important . Chances are you might need to update your safety practices .

32 | Pedorthic Practice Marketing – Bringing the World Happier Feet in a Professional and Caring Way

By Kristi Hayes , C . Ped . When it comes to marketing your practice , your promotion will encompasses all your business activities and it ’ s important for all specialties , especially for those times when managed care referral dictates are less stringent .

36 | Succession Planning For Privately-Held Businesses – Questions Aplenty

By Allan J . Weiner The importance of working together with your legal advisor , can help you address unexpected business and practice issues that can arise from sudden life events .

6 From the President

8 From the Executive Director

10 PFA News

43 Industry News

Cover Photo : © iStockphoto . com / Jeff Banke

Current Pedorthics May | June 2012 3