You want to be the “ Cream of the Crop ”….. Rise to the Top and Get your WEBSITE NOTICED !
BY KRISTI HAYES , C . PED .
If you ’ re running a business in this day and age , you better have a website and it can ’ t be just any old website . Not only does it need to be well designed , professional and informative , but it also needs to rise to the top of the list on any search engine or you ’ re wasting your text and time .
We ’ ve all surfed the internet and witnessed its magic . Type in a few keywords and poof ! Everything you ever wanted to know about shoes , orthotics and pedorthics appears . Of course , you might have to search through 147 pages of different websites to find yours , unless you ’ re researching a story for Current Pedorthic Magazine , you ’ re not going to be looking past the top 10 on the first page . Does your website appear on the first page when you type in shoes ? Does it appear when you type in orthotics ? Does it appear when you type in Pedorthist ? If not , read on .
No matter how good your site looks , it ’ s useless if your audience is too small . Let ’ s face it , nobody checks the yellow pages anymore and the internet is where most of us get our information now . If you ever paid for an expensive yellow page ad ( let ’ s face it , all ads are expensive ), then you should have no problem redirecting a portion of those funds into your website or internet search engines . Boosting your site into the top search rankings for a small investment price can pay-off . Here are some tricks and tools you or your web designer can use to give your website the necessary boost to reach customers and patients who are searching for you :
Submit your website to the “ Big Three ” in search engines : Yahoo !, Bing and Google . Doing this will ensure you are covered by any search someone may conduct worldwide .
Submit your website to an independent , non-profit web monitoring project that is able to link you to Google ’ s main
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