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BUSINESS & PRACTICE MANAGEMENT ISSUE

March / April 2017

Volume 49 , Issue 2

16 | Outstanding Customer Service Retail Style

By Ben Nebroski , C . Ped Ben talks about how Shoe Fly shoes focuses on providing the customer with a superior experience every time they walk in the door . A happy staff is the key ! Encouragement to advance , training and mentoring by senior staff members keeps the satisfaction high and that positivity is transferred right to the customer . Couple that with some smart , tailored marketing and it ’ s no wonder they are doing well . Take some cues from a seasoned retailer and grow your own outstanding customer experiences .

22 | Where Efficiency and Productivity Meet

By Rob Sobel , C . Ped Feel like a salmon trying to climb Niagara Falls ? What you need is some efficiency ! The only way you will get it is by planning for it . Rob takes us through the steps necessary to find and implement the tweaks that will make your business more profitable and easier to run .

30 | Partnering with a Vendor for an In-Store Event

By Chris Stanley , C . Ped Whether you know them by in-store events or trunk shows , a well planned and executed one can be a highly profitable boost to your bottom line . Long time retailer Chris Stanley shares his expertise on how to set one of these up , make it a success and strengthen your relationship with key vendors all at the same time .

42 | CEP Childhood Obesity

By Brandon A . Macy , DPM , DABPO Is your patient suffering the ill effects of having been overweight as a child ? Perhaps , and perhaps you can assist young patients suffering from this epidemic and give them a happier , healthier future . Dr . Macy walks us through some of the disorders that this excessive pressure can cause and what can be done to treat them . This article is available for Continuing Education Unit ( CEU ) credit ..

" The customer is shown how valuable properly fit footwear is for their general well-being and for better health . They are guided by experienced and well educated staff . This is a huge value in today ’ s big-box self-serve shoe world ."

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