Current Pedorthics | March-April 2017 | Vol.49, Issue 2 | Page 33

PARTNERING WITH A VENDOR FOR AN IN-STORE EVENT

Illustration adapted from : @ Shutterstock . com / Vector Draco

Whether you call it an in-store events or a trunk show , creating a special occasion with one or more of your merchandise suppliers can be a fun and exciting way to drive traffic into your business and gives your staff a product knowledge boost . It also gives you a bonus of strengthening the relationship with the vendor .

BY CHRIS STANLEY , C . PED
Current Pedorthics March / April 2017 31