PARTNERING WITH A VENDOR FOR AN IN-STORE EVENT
Illustration adapted from : @ Shutterstock . com / Vector Draco
Whether you call it an in-store events or a trunk show , creating a special occasion with one or more of your merchandise suppliers can be a fun and exciting way to drive traffic into your business and gives your staff a product knowledge boost . It also gives you a bonus of strengthening the relationship with the vendor .
BY CHRIS STANLEY , C . PED
Current Pedorthics March / April 2017 31