Current Pedorthics | July-August 2018 | Vol.50, Issue 4 | Page 36

FOOTWEAR CHOICES FOR PAINFUL FEET favored by the older group over the younger participants as they are easier to put on and take off without the consideration for a fastening. Similarly, the locality of this single center sample of participants could limit the generalizability of the observations made. "The younger group, when buying activity shoes, reported comfort, fit and support being the most important factors." Although the heel height of a shoe is often suggested as a causative factor for HAV formation, with increases observed in forefoot plantar pressure and altered first ray function [12, 17, 30, 31], the results of the current study provide substantial evidence that age appears to be more important than previously thought in the forma-tion of this joint deformity. However, it was not clear as to why participants with HAV chose to wear shoes that were smaller than the foot. There was a strong association between purchasing shoes and feel good factor, yet further exploration around the emotions around wearing smaller shoes was not investigated. Body image and a quest to hide deformity by choosing to wear normal fashion shoes could be responsible for this selection, as it is widely reported that orthopaedic shoes are deemed as ugly and often not worn [22]. A width difference of − 0.6 mm between the width of the foot and the shoe is significant to make a change in the comfort of the shoe. A 34 Pedorthic Footcare Association | www.pedorthics.org comfortable good value shoe was considered important to make participants feel good and happy about themselves. Whilst it is commonly argued that a shoe is most comfortable when it mimics the shape of the wearers foot [32], the geometry of the forefoot which matches the shape of the toe box could be a critical factor in this opinion of comfort. However, often a shoe wide enough to fit the forefoot is not found in 66% of people [33] leading to the observed mismatch in foot-wear choice and foot dimension. This constraint and drawback with current footwear styling is stagnant and there is a clear need for improved understanding with possibilities for radical new last designs or innovative manufacturing of accommodative footwear uppers. With advances in technology relating to foot assessment and manufacturing techniques mass customization of footwear is "This was not observed in the older group who preferred a slip-on shoe with more fashionable factors of heel shape color fit and comfort." plausible. In addition, the development of 3D printing techniques makes it easy to provide patient specific footwear solution for effective clinical management. There were observed differences in the purchase decisions of these footwear between the two age groups. The younger group, when buying activity shoes, reported comfort, fit and support being the most important factors. This is similar to the previous work that suggested comfort and activity were the most significant factors that influence