current
Pedor thics
SUMMER ISSUE
July/August 2017
Volume 49, Issue 4
Features
16 | Back to School
40 | Pedorthic Foundation – Heather Moore
Bernard (HMB) Memorial Scholarship
Fund
By Ben Nebroski C.Ped
In his usual customer service oriented manner, Ben
reminds us all that Summer means that back to school
season is just around the corner. Prepare your ads,
fine tune your inventory, and rev up your staff for the
busy season that lies ahead. Use your Outstanding
Customer Service to make this your most profitable
season ever!
22 | We Are Not Alone
PFA turns the spotlight on The Heather Moore
Bernard (HMB) Memorial Scholarship Fund. This Fund
sponsored by our friends at the Pedorthic Foundation
was established to preserve Heather’s memory and
legacy.
44 | Characterizing Gait: A brief profile of
By Rob Sobel C.Ped
By Christopher Costantini, C.Ped
Can you find the answers to the puzzle of growing
your business by observing the outstanding players
in seemingly unrelated fields and comparing
yourself to them? Rob shows us that the answer
is undoubtedly yes by looking at the eyeglass
provider Warby Parker. By drawing parallels
between how they solved being at a competitive
disadvantage with pedorthics, he shows how to
widen your perspective when looking for solutions
to challenges like this.
the process of energy
By Von M. Homer, M.Sc, BOCPD, PhD-c
Von Homer discusses some particulars of gait and
human movement including the translation of energy
during gait, shock absorption and gives us more factors
to consider when observing and defining gait.
"In reality, it is not just the pedorthic
industry facing pressures from the
economy and competitors who provide
similar services.
We are not alone."
Departments
| From the President
8 | From the Editor
6
10 | Featured Contributiors 50 | Marketplace
14 | PFA News 52 | Products & Services
Current Pedorthics July/August 2017
5