current
Pedor thics
July/August 2016
Volume 48, Issue 4
Features
34 | Snyderman’s Shoes— A Children’s
24 | Kid’s Shoes— The Question
Footwear Retail Success
By Ben Nebroski, C.Ped, L.Ped
By Tara Mina, C.Ped
What’s the one question your customer asks every day
about shoes for their child that should launch an entire
conversation ending in you putting money in your
register? PFA Board member Ben Nebroski gives us
the answer to this and what questions to ask back to
make this a reality for you and your sales force.
For those of you wondering if there is any way to still
make money selling children’s shoes, Tara looks at one
of the largest independent shoe retailers in Ft. MyersSnyderman’s Shoes. They have had huge success
since adding pedorthic children’s services to their
lineup of offering. This has put them on everyone’s
back-to-school to-do list. Could this be the next boon
for your business?
28 | The Shoe Lady
By Gina Birch
Gina introduces us to a rare and wonderful human
being, Jeanne Nealon. Affectionately dubbed “The
Shoe Lady”, Jeanne raises spirits by distributing
footwear to children in need all around Naples,
Florida. She will have you rummaging around in
your closet looking for shoes to give away!
38 |
CEP
Heel Pain in Children
By Dr. Brandon Macy, DPM, DABPO
Dr. Macy gives us a primer on a common cause of heel
pain in the growing child, Sever’s disease. Recognize
the signs and symptoms and utilize the treatment
options Dr. Macy outlines to get these active children
running pain free again. This article is available for
Continuing Education Unit (CEU) credit.
Developmental Flatfoot
"...an excessively pronated flexible
flatfoot in the weightbearing pediatric
population under 6 years of age; and
describes it as a poorly functioning,
posturally-deficient foot that has the
potential to cause future deformity
and disability."
Departments
| From the President
8 | From the Editor
6
10 | Featured Contributiors
44 | Marketplace
14 | PFA News
45 | Products & Services
Current Pedorthics July/August 2016
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