MEMBERSPOTLIGHT
Mr. Schwartz is currently an adjunct instructor
in the Department of Orthopedic Sciences at
the New York College of Podiatric Medicine. He
participates on the faculty of Aetrex University,
and on the advisory board of foot.com and
Pedorthic Newswire. He has been a faculty
member of the pedorthic programs at Ball State
University, Florida International University,
Hospital for Special Surgery, New York University
Medical Center, Northwestern University, Staten
Island University, Shoe Service Institute of
America, UCLA and others.
As a consultant for many years in the footwear
and footcare industry, Bob has worked with many
companies and organizations to enhance their
business, product, and marketing development.
Some of his clients have included Dana Davis,
Dansko, Drew Shoe Corp, Durea, MBT, New
Balance, RYN, Silipos, Smartwool, and Thorlo.
He currently consults for Aetrex Worldwide,
DeMatteo Monness LLC, and the Foot Care
Comfort Center in Tokyo, Japan.
Founded in 1909, Eneslow is the fulfillment
of Schwartz’s vision to offer people the benefits
of style, comfort, and healthy living. Their two
mottos are “Happy feet make people happy” and
“Comfort is always in fashion at Eneslow”. When
asked, “Why did you become a pedorthist? And
why have you continued to be a pedorthist?” Bob
shares a bit of history, saying, “I was interested in
joining my family’s business. My father and uncle
started Apex Foot Health Industries and my twin
brother was already in the business. Eneslow
was a three store retail pedorthic company. One
store was in Manhattan, one in Brooklyn, one
in Queens. My family bought Eneslow in 1968.
I had completed a 10-year career in sales and
marketing working for Playtex and was looking
for a senior management business opportunity.
I wasn’t totally aware of any profession except
that members of Eneslow were pedorthists. My
predecessor who ran Eneslow before me, Lester
Weitsen, was the first president of the Board for
Certification in Pedorthics (BCP), now ABC. He
had already retired before I arrived in October,
1973.”
“Remember that every customer (person) benefits when you
use your pedorthic skills to help them. They become better
customers, more loyal, and refer others.”
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Pedorthic Footcare Association www.pedorthics.org