PFANEWS
Specific Objective: Resolve the Second Pedorthic Text
publishing issue and devise marketing and sales plan; consider
translation of “Introduction to Pedorthics” and the “Professional
Shoe Fitting Manual” to other languages by:
• Terminating the agreement with current technical editor.
• Determining the status of each chapter.
• Determining cost to proceed to final publication versus
utilizing content for other options.
Specific Objective: Assess marketing “Current
Pedorthics” subscriptions to other healthcare professions by
trial ballooning a subscription offer to an American Podiatric
Medical Association (APMA) mailing list.
Solve All Your Foot Support Needs,
In Your Facility, In Minutes!
www.FASTECHLABS.net
Specific Objective: Annually review PFA’s fees for
membership, Resource Center, webinars, the Symposium &
Exhibition, and Current Pedorthics advertising, to ensure that
PFA is at least keeping pace with inflation and its cost to do
business by conducting an annual review of PFA’s expenses,
expenses per member, and current fees for membership dues,
advertising, Symposium, Resource Center, etc., and increase
fees as appropriate during budgeting process for following fiscal
year.
FASTECH LABS
Manufactures and markets an “in-office” custom foot
orthotic system. This “direct mold” system allows any
staff member to make a functional foot orthotic in
minutes. Fastech inventories raw materials and all
equipment necessary to make foot orthotics on site.
Specific Objective: Grow PFA’s membership by 10%
in FY2014 by:
“Orthletek, orthotics for athletes,
has worked with Fastech Labs
for 16 years. We do custom
orthotics for our patients and
have used the Fastech system
as an adjunct to our practice.
We have used Fastech for
athletes and for quick turn
around for our patients. As
a certified pedorthist and
past president of the Pedorthic
Footcare Association, I would
highly recommend Fastech Labs as a perfect resource to dispense
foot orthotics in your practice.”
Dane LaFontsee, C. Ped.
Orthletek • Milwaukee, WI
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