Current Business Affairs Global Virtual Positioning System Market 2018
Virtual Positioning System Market - Global Industry Analysis, Size,
Share, Growth, Trends, and Forecast To 2025
Market Definition:
Positioning System is a tool for determining the location of an individual or object. The technology requires global
coverage and sharp accuracy to achieve the exact location. For instance, Google Maps, which is one of the positioning
and navigation systems, helps individuals to find their exact location as well as path towards their destination. However,
the system offers satellite view of the region under navigation. The virtual positioning system is completely different
system, along with the basic navigation and positioning feature, since it offers live scenario, i.e. live location and
orientation with respect to surrounding environment in the phone.
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Market Analysis with Latest Growth Factors:
Generally, virtual positioning system uses computer vision to accurately estimate the position of user's phone. The
system uses various sensors and sensory cues among vision cues, 3D sensors, depth sensors, camera systems, etc. The
system mainly utilizes phone’s sensors and camera’s and has a particular software to demonstrate its significance.
Furthermore, the system is integrated with virtual and augmented reality features; which requires precise position
approximation to intersect virtual content onto physical shops, and tourist attractions in cities.
The currently implemented virtual positioning systems covers entire city and the VPS software decodes camera input
that captures images of the city. Later, images encode location coordinates as well as, the angle at which markers are
read and helps determining the height and distance to them, which yields a 3-dimensional location with accuracy.
Major Key Players:
The prominent players involved in the development of virtual positioning system include, Google, Blippar, and other
startup companies such as fantasmo. Google in May 2018, unveiled the visual positioning system whereas, Blippar
launched its urban visual positioning system in 2017. Fantasmo is still involved in research & development phase and is
expected to launch the product soon.
Market Segmentation:
The global virtual positioning system market is bifurcated on the basis of technology, type, solution, application and
region. Based on the technology, the market is segmented as computer vision, augmented reality and others. Computer
vision is the technology, which utilizes computers for gaining high-level understanding from digital images or videos. It