Current Business Affairs Global POS Market 2018 | Page 2

The services segment is projected to witness enormous growth owing to growing security threats to personal & financial
data. Penetration of services segment majorly in emerging economies is also driving growth. Software segment has been
expected to witness significant growth over the forecast period owing to advancements in cloud computing, resulting in
growing application of Software-as-a-Service (SaaS) platform-based systems.
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North America is predicted to hold the largest market share of the POS terminal
North America region has been anticipated to dominate the industry, accounting for over one third of the revenue.
Although, Asia Pacific region is anticipated to developed as a beneficial player over the forecast period owing to rising
levels of incomes & standards of living in emerging economies of India, & China. Moreover, government initiatives to
support digital economy are increasing the demand in the region. Significant unbanked population and low penetration
in emerging nations are estimated to offer lucrative opportunities for growth over the forecast period.
Prominent players include VeriFone Systems, PAX Technology, Ingenico S.A., HP Company, Panasonic Corporation, Cisco
Systems, Toshiba Corporation, MICROS Systems, and Samsung Electronics. R&D activities, new advanced product
launches, mergers & acquisitions, and expansions are few strategies adopted by industry players to cater to the needs of
the market. For instance, in July 2017, Bambora was acquired by Ingenico, a Swedish payment-services company to
expand fast growing end-to-end payment solutions for SMBs in Europe.
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